There’s a lot written about building relationships with customers and employees, but the only way people ever take action is when they want to do it. Sure, you can intimidate employees into cooperating, but once your back is turned, the work slows and quality degrades.

Freud simplified the desire to do something into two categories: the sexual urge and the desire to be great.
American philosopher, John Dewey, said, “The deepest urge in human nature is the desire to be important.” It was this desire for a feeling of importance that led an uneducated, poverty-stricken grocery clerk to study some law books he found in the bottom of a barrel full of junk he purchased for 50 cents. You probably recognize his name, Abraham Lincoln.

Be the best, be the first, be No. 1, to be on top of the world…

In 1921, Andrew Carnegie hires Charles Schwab to become the first president of the newly formed United States Steel Company. He was one of the first people in the US to have a million dollar salary – back when earning $200 a month was considered well paid.

Carnegie hired Schwab for his ability to inspire and motivate people. He said he could find plenty of men to handle operations of a steel mill, but finding someone who could deal with people. As Schwab tells it,

“I consider my ability to arouse enthusiasm among my people. The greatest asset I possess, and the way to develop the best that is in a person is by appreciation and encouragement. There is nothing else that so kills the ambitions of a person as criticisms from superiors. I never criticize anyone. I believe in giving a person incentive to work. So I am anxious to praise but loath to find fault. If I like anything, I am hearty in my approbation and lavish in my praise.”

Action Steps

Seek out someone who does good work for you and praise them, thank them.

“Eva Kathryne Gregory is a master coach, Law of Attraction expert, speaker and author. As host of her own radio shows, Eva has interviewed some of the most influential thought leaders today. She has had the honor of sharing the virtual stage as a featured speaker with many experts such as Mark Victor Hansen, Cynthia Kersey, John Assaraf, and Jack Canfield among others. Her latest book, Life Lessons for Mastering the Law of Attraction, co-authored with Jack Canfield, can be found in bookstores everywhere. Since 1999, Eva has followed inner guidance along with her Spirit-Enriched Business System™ to create a multiple 6-figure business. Her passion is teaching spiritual entrepreneurs how to tap into their own inner guidance and merge it with the practical steps to create healthy, six-figure businesses from a place of purpose, passion and prosperity. Get your FREE REPORT: “Massive Success For Spiritual Entrepreneurs” here. Learn more about how Eva can help you at www.EvaGregory.com.