“Putting something out in the Universe” seems a little like New Age hoopla for some people. The idea, though, is that what we think or believe can become reality. It’s not just some mystic belief in the power of the Universe. However, writing things down and then visualizing them triggers the brain’s reticular activating system, which jumps into action.
The reticular activating system portion of the brain regulates sleep-wake transitions, but it also controls how much what we believe and see – in our mind’s eye, of course – becomes reality. That’s where the client birthday wish list comes in.
How does it work? The process is simple.
Take some time to consider clients you want to land. These clients may be the “big fish” of your industry, or they may be five stepping stones for your career. Perhaps you’re at the guppy stage and want to choose clients in the trout category. Or go for broke and pick five whales. The point is to take some time to consider five names or groups that represent a birthday wish list for your business.
Write down these names. No, really, go write them down. Make this list part of your everyday life. Post it on your bulletin board. Keep it in your day planner. Take a walk with the list in your hand while you imagine what it would be like to land those five clients.
You’re not just playing in fantasyland. However, consider what might make this reality happen.
What do you have to offer these clients?
Do you know someone who could be your entry point for this company?
What would be your elevator pitch – a quick 30-second speech – if you ran into them in an elevator?
Why would this client benefit from choosing YOU to work with?
Once you have made the list part of your life, you will find that you begin to see connections and networks that you may not have seen previously. New opportunities pop up to link with the group, or ideas come to you that will allow you to pitch the client. Once you galvanize the brain’s reticular activating system, there is no limit to what you can do!
Eva Gregory is a Law of Attraction expert, speaker author and mentor to spiritual entrepreneurs – coaches, healers and holistic practitioners. Her passion is helping spiritual entrepreneurs go from chaos to clarity, and from clarity to cash flow by learning how to tap into their own inner guidance and merge it with proven practical business strategies to create enlightened businesses of purpose, passion and prosperity. She is author of “The Feel Good Guide to Prosperity” and “Life Lessons For Mastering the Law of Attraction” co-authored with Jack Canfield. Get your FREE REPORT, “Massive Success For Spiritual Entrepreneurs” here. Learn more about how Eva can help you at www.EvaGregory.com
