“Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” -Napoleon Hill
As the leader of your company, your words can wreak havoc. Even if you aren’t a television or music celebrity, your words are subject to scrutiny. Thoughtless outbursts will instill irreversible damage to your brand.
So the first step in averting a brand disaster is to think before speaking. As the spokesperson for your company, how do you react when the company in involved in a crisis? The first days after a disaster can make or break the brand’s reputation. What you say and do after a crisis can worsen the reputational damage.
Think BP’s response following the oil rig disaster in 2010. BP deeply underestimated the breadth of the oil leak and the time to repair. BP’s chief executive Tony Hayward, tried to minimize the environmental impact, saying it would be “very, very modest” and that “the Gulf of Mexico is a big ocean”. That cost him his job. Since the disaster, BP has spent billions in environmental and reputation clean-up.
Even if you aren’t a BP, chances are your company will have to deal with some type of crisis. Take responsibility for the problem; be visible and sensitive to your customers’ angst and provide them with timely information on a resolution. In my next post, I’ll share some steps for handling a crisis situation.
“Eva Kathryne Gregory is a master coach, Law of Attraction expert, speaker and author. As host of her own radio shows, Eva has interviewed some of the most influential thought leaders today. She has had the honor of sharing the virtual stage as a featured speaker with many experts such as Mark Victor Hansen, Cynthia Kersey, John Assaraf, and Jack Canfield among others. Her latest book, Life Lessons for Mastering the Law of Attraction, co-authored with Jack Canfield, can be found in bookstores everywhere. Since 1999, Eva has followed inner guidance along with her Spirit-Enriched Business System™ to create a multiple 6-figure business. Her passion is teaching spiritual entrepreneurs how to tap into their own inner guidance and merge it with the practical steps to create healthy, six-figure businesses from a place of purpose, passion and prosperity. Get your FREE REPORT: “Massive Success For Spiritual Entrepreneurs” here. Learn more about how Eva can help you at www.EvaGregory.com.
