In biblical times, people didn’t use stone tablets to draft contracts or business deals. Business agreements were sealed with verbal promises. Today, an oral agreement is also binding by law, but if there is no witness to attest to the agreement it’s hard to prove in court.
As you face new opportunities or challenges, remember that you are an ambassador to a higher purpose. Your role is to show the highest integrity in all facets of your life. If you have employees, or children, they will take note and know when you do right by them.
Your reputation is built on whether or not you keep your word. Your brand is also a promise to commit to certain levels of quality and service. Establishing a brand also helps you make decisions on what to offer your customers. If you are tempted to introduce a cheaper ingredient into your brand, consider what ramifications it has on your brand’s promise.
For example, let’s say you own a restaurant where your brand’s promise is to use local in-season produce in offered menu items. However, there are times when locally grown lettuce isn’t available. How will using lettuce bought through the grocery, therefore not locally grown, impact your brand’s promise?
Should you let patrons know that the lettuce isn’t available? Or should you just let it go? After all, these things happen and you just can’t stop serving salads because local lettuce isn’t available.
Take Away
Does your business brand need re-evaluation? Will you be able to live up to your brand’s promise or is it at risk.
“Eva Kathryne Gregory is a master coach, Law of Attraction expert, speaker and author. As host of her own radio shows, Eva has interviewed some of the most influential thought leaders today. She has had the honor of sharing the virtual stage as a featured speaker with many experts such as Mark Victor Hansen, Cynthia Kersey, John Assaraf, and Jack Canfield among others. Her latest book, Life Lessons for Mastering the Law of Attraction, co-authored with Jack Canfield, can be found in bookstores everywhere. Since 1999, Eva has followed inner guidance along with her Spirit-Enriched Business System™ to create a multiple 6-figure business. Her passion is teaching spiritual entrepreneurs how to tap into their own inner guidance and merge it with the practical steps to create healthy, six-figure businesses from a place of purpose, passion and prosperity. Get your FREE REPORT: “Massive Success For Spiritual Entrepreneurs” here. Learn more about how Eva can help you at www.EvaGregory.com.
